In your merchant admin interface you will now find how often a certain “cancellation reason” has been given by your customers who cancelled their membership. This information has been logged since November 2008.
It is now possible to click the “cancellation reasons”, in order to find out for what period of time those customers have been active who selected this reason:
For how long have the customers been active?
And we would like to use today’s blog entry to point out the fact that you can generate your own “cancellation reasons”. It should be far easier to meet your customers’ needs, if you know why others have cancelled their subscription. Here are a couple of examples:
- Based on the previews I expected better material
- I expected a higher ratio of videos
- I expected a higher ratio of imagesets
- I expected more nudity
- Too few updates