The all new shopmaker.com – map of the world available in new merchant interface

Many shops have already been converted to the new look & feel. In the course of the transition, new features are also being implemented that make your life easier or offer new possibilities.

The latest development is a world map in the dashboard of the merchant interface, which visualizes worldwide sales. The more sales you have in a country, the darker the country will be displayed. You can zoom in on the map and if you hover the mouse over a country, the sales are displayed as a number.

With this tool, marketing campaigns can be planned better and their success can be easily tracked. world-map

Contact us if you want your shop migrated now!

Improved social media integration into shopmaker.com

Facebook and Youtube each have more than a billion users, Twitter reported more than 300 million active accounts, and reportedly Instagram recently surpassed Twitter’s user numbers. Content on social media sites can be shared and spread by users, which can unleash tremendous – sometimes viral – advertising effects.

Upon request, it has always been possible to put a link to a social media account into any shop built with shopmaker.com. And in addition to that, new promotional videos are already automatically published via the Twitter account of clipspool.com.

With the new Responsive Design, announced last week, this integration has become even tighter and easier. And this new functionality can be utilized immediately – even with the old design.

Links to social media accounts can now easily be managed in the merchant interface under Preferences/Edit Shop. The item “social media” is located at the bottom of the page. Then, for each entry the appropriate social media icon will appear automatically in the footer of the shop. Here is the list of supported services and their respective icons (from left to right):

social media buttons

A good example for successful social media marketing is provided by DutchDame.

PIWIK: The most powerful web analytics for shopmaker.com

To run a successful website you need to know your customers. How many visitors did you have, where did they come from, which website referred them, what browser did they use, how long did they stay, what pages did they visit?

Web analytics tools like PIWIK or Google Analytics provide this kind of information, in order to improve the effectiveness of a website or estimate how traffic changes after the launch of a new advertising campaign.

Due to privacy concerns we deliberately decided against using Google Analytics and chose PIWIK for shopmaker.com. Although Google Analytics is a very powerful web analytics tool it raises serious privacy issues, because data is stored on Google’s servers. Shopmaker.com’s PIWIK is running on our own secure servers and supports our strategy of data protection for our customers.

The PIWIK web analytics tools are directly available for all shops from the shopmaker.com merchant interface. You can even order daily or weekly reports to keep updated about your shop’s performance.

PIWIK_Screenshot

Trial memberships – lower the hurdles for your customers to subscribe

Customers do not want to add just another monthly bill to their monthly expenses. What they DO want, though, is the great content you are offering them. So, what you need to do is to lower the hurdles that might prevent a sale.

Probably one of the biggest concerns somebody has before joining a membership site is wondering if it will be worth their money. Before potential customers decide whether or not they will sign up, they are most likely thinking, “Am I really going to like it?”

And the easiest way to help your prospects past this conflict is to have a paid trial and show them a fraction of what they will be getting once they get full access.

The shopmaker.com system allows you to do just that easily: with a standard payment plan that has – in contrast to a normal payment plan – tight restrictions.

For trail memberships you simply set up another payment plan and decide:

  • How to name the new payment plan. The words “Trial Membership” or something similar spring to mind immediately 😉
  • If the trial membership is limited by download volume or time (number of allowed downloads or max. number of days running)
  • If the trial membership should terminate automatically or should transform itself into a rebilling membership at the end of the trial

New: We created some goals in Piwik for you!

We just set up two goals (sales targets) for each shop so you can track your conversion!
From the Piwik documentation:

Goal Conversion tracking is one of the most efficient ways to measure and improve your business objectives.

Read more about tracking goals and performance measurement here: http://piwik.org
Gather further information about marketing in line with our tour at shopmaker.com and feel free to contact us with any of your concerns regarding website marketing.