As you might have noticed there’s a new section “Newsletters” in your merchant interface. So from now on you can send newsletters to your clients to re-attract them to your shop. Often clients buy a membership, enjoy your content but then forget about it. A newsletter is the best possibility to get them back. Our friends from jocobo.com get their best conversation rates using newsletters so just give it a try. Of course every email includes an unsubscribe link since we do not want to spam.
Some things have to be done in advance, especially regarding your domain (setting some extra DNS records) so please contact us to get the instructions on how to prepare your domain.
From now on we’ll send a weekly newsletter to all clients. The email will include new collections from the shop(s) he just signed up and some recommendations (up to ten collections). Links are added to ‘buy the collection’ and ‘subscribe to the shop’. Click the thumbnail to the right to get an idea what it looks like.
Of course every client can unsubscribe at any time.
Clicks to your shop will have a special Piwik variable: ‘Shopmaker-Newsletter’, so you’ll find customers of this source in Piwik at Referrers → Campaigns.
Since not everyone is following RSS-Feeds, we installed a newsletter for our blog.
You can subscribe by clicking the link “Newsletter: Get the newsletter here!” to the right of the blog:
Get the newsletter here!
Anyway, you can find some useful information about RSS-Feed and Feed Readers there