Facebook and Youtube each have more than a billion users, Twitter reported more than 300 million active accounts, and reportedly Instagram recently surpassed Twitter’s user numbers. Content on social media sites can be shared and spread by users, which can unleash tremendous – sometimes viral – advertising effects.
Upon request, it has always been possible to put a link to a social media account into any shop built with shopmaker.com. And in addition to that, new promotional videos are already automatically published via the Twitter account of clipspool.com.
With the new Responsive Design, announced last week, this integration has become even tighter and easier. And this new functionality can be utilized immediately – even with the old design.
Links to social media accounts can now easily be managed in the merchant interface under Preferences/Edit Shop. The item “social media” is located at the bottom of the page. Then, for each entry the appropriate social media icon will appear automatically in the footer of the shop. Here is the list of supported services and their respective icons (from left to right):
A good example for successful social media marketing is provided by DutchDame.