In continued efforts to improve the platform for our clients, Shopmaker is making the move to Google Analytics. Google is a leader in traffic tracking and we could not be more excited about the change. Google Analytics allows far more in-depth analysis, which helps you understand your customers more and also helps us better serve you with higher converting designs, join forms, and much more!
We are also to going to offer the ability to use your own Google Analytics tracking code on your Shopmaker site, just insert your Google Analytics code here at your merchant interface to get started.
If you have any questions or concerns, please don’t hesitate to contact us.
Many shops have already been converted to the new look & feel. In the course of the transition, new features are also being implemented that make your life easier or offer new possibilities.
The latest development is a world map in the dashboard of the merchant interface, which visualizes worldwide sales. The more sales you have in a country, the darker the country will be displayed. You can zoom in on the map and if you hover the mouse over a country, the sales are displayed as a number.
With this tool, marketing campaigns can be planned better and their success can be easily tracked.
To run a successful website you need to know your customers. How many visitors did you have, where did they come from, which website referred them, what browser did they use, how long did they stay, what pages did they visit?
Web analytics tools like PIWIK or Google Analytics provide this kind of information, in order to improve the effectiveness of a website or estimate how traffic changes after the launch of a new advertising campaign.
Due to privacy concerns we deliberately decided against using Google Analytics and chose PIWIK for shopmaker.com. Although Google Analytics is a very powerful web analytics tool it raises serious privacy issues, because data is stored on Google’s servers. Shopmaker.com’s PIWIK is running on our own secure servers and supports our strategy of data protection for our customers.
The PIWIK web analytics tools are directly available for all shops from the shopmaker.com merchant interface. You can even order daily or weekly reports to keep updated about your shop’s performance.
We just set up two goals (sales targets) for each shop so you can track your conversion!
From the Piwik documentation:
Goal Conversion tracking is one of the most efficient ways to measure and improve your business objectives.
Read more about tracking goals and performance measurement here: http://piwik.org
Gather further information about marketing in line with our tour at shopmaker.com and feel free to contact us with any of your concerns regarding website marketing.